Good brands are built on the backs of information, facts, history, and rational messaging. Great brands are built on the backs of inspired people, shared emotional connections, changing history, and driving new cultures. Good advertising and great advertising are defined…
Tiger Woods just finished delivering his apology statement, asking for forgiveness for his infidelities and letting down his family and fans. Generally, the content of the speech was good. He apologized thoroughly and took responsibility for his actions. He admitted…
My good friend, and oftentimes marketing and business development mentor, Eric Fletcher, (Twitter:@ericfletcher) chief marketing officer for McGlinchey Stafford law firm, recently penned an insightful blog post, “The Discipline of Listening vs. The Art of Messaging.” In it, he challenges marketers’…
In a post titled “A Bookstore Stimulus Package?” in the Freakonomics blog on the New York Times Web site, Stephen J. Dubner highlighted a plea from the president of the Author’s Guild to its members to “mount a book-buying splurge”…
An article in today’s New York Times titled “Where the Fingers Are Pointing” opens with this line: “When money managers make good investments, they are happy to take credit for brilliance. When they make bad investments, they would rather the…
Several years ago, I was hired for a full-time position handling marketing for a company. One of the executives asked me to develop a marketing plan for the organization, so I asked for the business plan, to which he responded,…