This CNN article, “Brands can’t choose their customers. So what happens when extremists wear their clothes?” is a good reminder that you may be responsible for launching, shaping, shepherding, and protecting your brand, but you ultimately can’t completely control it.… 

Your employees are adults. They can take bad news. I’ve worked with too many executives, both in-house and as clients, who say things like “people are our greatest assets” and “we trust and respect our employees,” and then in a… 

Twenty years later, and too many marketing folks are still trying to game search engine, and now AI, algorithms, always chasing the shiny penny when those algorithms shift. Tactical pivots are important, but if that’s your strategy you’re doing it… 

Will “Made without AI” be a value add going forward, particularly for more artistic endeavors, or will it have no value at all, as long as those engaging with it feel something? Will it matter that “creative” output didn’t originate… 

What’s the first thing you do when a reporter calls about an issue that could turn into a full-blown crisis? Hint: It’s not offer someone up for an interview or develop a statement to respond. Most issues/crises aren’t messaging issues,…