The darbyDarnit Difference
darbyDarnit is a virtual brand marketing, creative storytelling, and PR studio.
Our Services
Brand Strategy
Brand Building
Brand Marketing
From positioning to brand promise, mission/vision/values to brand architecture, visual identity to brand storytelling, multimedia storytelling to public relations, darbyDarnit can help you launch new brands, give your brands new energy, and take your brands to greater heights.
The ordinary agency:
Big agencies can offer you whatever talent they already have on staff. They bring the executives in for strategy, then hand you off to staff with far less experience for execution and account support.
How we’re different:
darbyDarnit engages a network of only seasoned talent and scales the team according to whatever your needs are over time — from start to finish.
The ordinary approach:
The big agencies charge you not only for time and talent, but also for the brick-and-mortar walls and overhead of a traditional company.
How we’re different:
With darbyDarnit, you get far more time and talent for your budget.
If you want ordinary:
If you feel safe with a big agency name, a big agency office or building, and big agency fees, then darbyDarnit is not for you.
If you want different:
If you want to move fast, feel valued no matter your level of investment, and brand bolder, it’s time we talk.
Building and growing brands. Telling stories to change hearts and minds, and ultimately lives.
That’s what darbyDarnit is all about.
Petri Darby, has 30 years of experience spanning nearly every marketing and communications discipline: brand strategy and creative direction, public relations and advertising, public affairs and policy campaigns, community relations and stakeholder engagement, social media and grassroots organizing, issues/crisis management and copywriting. He’s worked on the agency and client sides, in the traditional and non-profit arenas. He’s represented clients ranging from Fortune 50 oil & gas, chemical, and retail corporations to top law firms and national nonprofits, renowned health care institutions to a medical device company, and a premium sipping tequila brand to a specialty coffee roasting company.
Petri currently serves as chair of the Make-A-Wish of Central & South Texas Board of Directors and as a board member for the Cedar Park Economic Development Sales Tax Corporation. He also is a dual-citizen of the U.S. and Finland and the founder of Voices of Karelia, a nonprofit that collects, shares, and preserves stories and content of Finnish Karelian evacuees of the Winter War and Continuation War.
A Few Highlights
- Helped build two philanthropic brands founded by Charles Butt, chairman & former CEO of H-E-B and built and led an in-house multimedia brand marketing, creative, and communications studio serving internal and external clients
- Oversaw multimedia policy/advocacy campaigns that supported successful passage of bills resulting in $11.6 billion for school finance and pre-K, release of $16.7 billion in federal stimulus funds for schools, and grants to scale blended learning approaches across Texas
- Led brand marketing, digital strategy, and strategic communications for one of the nation’s most trusted nonprofit brands
- Served as the sole PR & corporate communications representative for an AMLAW 50 law firm, represented several others as clients
- Successfully Shepherded clients and employers through high-stakes issues/crisis management situations involving environmental, celebrity, safety, legal, political, and other issues
- Directed a statewide initiative with 150+ partnering organizations to elevate the teaching profession that raised $3 million for Texas teachers and classrooms
- Oversaw team responsible for branding, PR, social media, web development, and campaigns for Uvalde Moving Forward Foundation that raised $60 million campaign to build new elementary school
