darbyDarnit is privileged to partner with great brands and smart, passionate professionals from various industries. And we’re thankful when they share what they value most about working with darbyDarnit. These are just a few of the testimonials we’ve received from people we’ve worked with over the years.
Petri is an exceptional visionary, strategic thinker, writer, mentor, and leader. He has a rare gift for bringing together people from diverse backgrounds and skill sets and galvanizing them around a shared purpose to create meaningful, lasting work. He can take complex ideas and scale them—while simultaneously breaking them down into clear, actionable steps so that everyone understands not just the vision, but how to get there. Through the power of storytelling, Petri’s has lead the charge in changing hearts and minds across Texas—and at the Capitol.
I’ve seen him build and scale a campaign from a simple idea to a statewide movement. I’ve collaborated with him in the creative brand execution for philanthropic nonprofits, programmatic initiatives, public charter schools, grants, and a bond campaign for his local school district.
His leadership is top-notch. His energy is infectious. His strategic mind is sharp. But most importantly, his heart for people and his ability to connect is unlike anyone I’ve ever worked with. Petri has a unique talent for building a brand from the inside out. He cares deeply about the mission and vision of an organization, AND he understands that it’s the people who bring a brand—and its culture—to life.”
Joel Goudeau, Creative Director — Charles Butt Foundation
“I look for people at the top of their expertise area and Petri is certainly at the top. To the degree we did what Petri recommended, we were gold; to the degree we didn’t, we faced more trouble and wish we had listened. His execution is turn key. If PR and Communications is what you need, he’s a no brainer. Do yourself a favor and let him help you.”
Allen Fuqua, Business Development Consultant and Former Law Firm Chief Marketing Officer
“When the Arizona Students’ Association was the victim of theft by a former employee, the organization’s board of directors retained Petri to assist with crisis management. Although ASA had taken some important strides to deal with the issue, Petri quickly helped us realize that we still had a lot of work to do to shore up our internal financial controls, tighten our fiscal oversight policies and develop an aggressive communications strategy for key stakeholder audiences. With only a week to prepare for the media announcement, Petri was cool under pressure and most importantly, he helped us remain focused on what we needed to do to address the issue at hand and become a stronger organization – not just what we needed to say. Petri’s assistance was indispensable and his advice was right on the mark. He connected us with the appropriate professional resources and handled the development of all communications pieces so our organization could maintain focus on what it needed to do. With Petri’s guidance, we received a fair shake in the media, moved through the crisis quickly with our key relationships intact and were able to get back to business.”
Serena Unrein, former Executive Director — Arizona Students’ Association
“Here’s the guy AI will never be able to displace, because his approach to strategically advancing organizations through a creativity that neither another human nor a machine can match is singular and legendary.
Petri finds the humanity at the core of every great story, and his chosen combination of words, visuals, and sounds bring it to life and into hearts. Causes gain more meaning through his creative expressions, and organizations gain more ground through his strategies.
For all of the efficiencies it generates, technology cannot approach the care Petri puts into his craft, his teams, and his causes.”
Paul Allvin, VP & Chief Brand Officer — George Mason University
“It’s a common problem: you enter a panel thinking the South by Southwest program swapped his first name for his last name, you leave the panel wanting to name your next son Petri.
Petri Darby is the guy with the weird name who shows up on non-profit panels everywhere. His materials are case-study rich and very hands-on. Practitioners will learn from his successful, smart teachings.”
Claire Diaz-Ortiz, author, venture capitalist, former Director of Social Innovation & Philanthropy for Twitter
“In a business like ours, time is of the essence. I always feel as though I am number one on Petri’s priority list, and, I get a perfect product each time. As one of his smaller customers, that is a great thing to be able to say. Do yourself a favor and do business with this man.”
Brian Wing, former President and CEO — Wing Aviation