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The Power of Great Headlines

I saw this on a sign outside an auto shop: We Fix $99 Brake Jobs.   It doesn’t always take a lot of words to justify your higher prices or to solidify your position in the marketplace versus your competitor’s.

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How the rumor mill works, and how to manage it

Several years ago, a student carrying a rifle and wearing a Fred Flinstone mask at St. John’s University in Queens was subdued by another student and a security officer. The school immediately went on lockdown and text messages were sent to… 

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The Key to Crisis Management Often is to Get People to Do Nothing

A couple years out of college, while working as an account executive at an Arizona public relations/public affairs firm, I helped spearhead a public relations campaign related to the first proposed and privately built toll road in Arizona (the project…