Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions other marketers do from colleagues or executives: “Did that PR launch drive website visits?” “Did we see…
So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are…
In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed…
Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…
One of the most frequent questions I get regarding social media strategy when I present at industry events or conferences is “What one piece of social media advice you would give to brands?” And I always give the same answer.…
This blog post highlights mobile questions facing both companies and charities alike. Mobile Apps Everyone wants to talk about mobile apps. Everyone wants an app. Hell, I want an app. Apps are sexy. Unfortunately, app revenue stats are not easy…