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How does your brand look, feel, and smell?

I was at the mall today with my wife and 8-month-old, shopping for some clothes for the little one now that the weather is cooling off. I had a Macy’s gift card and remembered that I needed some new cologne… 

The power of headlines and slogans

I was driving down the road the other day when I saw a sign outside an auto shop that read: “We fix $99 brake jobs.”   I admit that when it comes to car service, I am nauseous whenever I… 

Impetus, advocate, derelict, brevity – might as well be foreign words to graduates

An opinion editorial titled “Verbally Challenged – Potholes in college students’ minds” in Sunday’s Houston Chronicle highlights some frightening realities about the ability of today’s university students to recognize common words and construct simple sentences. The article’s author, a journalism… 

Turbulent times for advertising – barf bags now feature ads

According to a recent USA Today article, US Airways plans to open up advertising opportunities on its air-sickness bags. I realize airlines are trying to squeeze every penny they can in this new age of thinner margins and increasing competition.… 

Speaking metaphorically … works

The greatest thing by far is to be a master of metaphor. It is the one thing that cannot be learned from others; it is also a sign of genius, since a good metaphor implies an eye for resemblance. –…