Today’s New York Times includes an op-ed titled “An American Foreign Policy That Both Realists and Idealists Should Fall in Love With.” My third grade teacher would have made the writer sit in the corner and wear the dunce cap (yes,…
Dunkin’ Donuts is in the midst of a major brand revival effort, including new franchise interior colors, food and in-store experience offerings and a large expansion of their footprint across the country. The company is planning to add 10,000 new…
In an earlier blog column, I wrote about a seemingly boring franchise concept – a foundation repair business (I know, YAWN, right?) – that was turned on its head through simple, focused and buzzworthy branding. Well, after I sang the…
Philadelphia Eagles’ wide receiver Terrell Owens waited a little too long to make an apology to his teammates and fans for fighting and making nasty comments that were detrimental to the team. And the later the apology, the more humbling,…
With brilliant marketing and a fresh, hip image,this foundation repair business is quickly making a name for itself as an up and coming franchise. People are actively seeking to purchase hats, umbrellas, shirts and other paraphernalia featuring the company’s mascot/logo…
The City of Newark couldn’t seem to get good press for its activities and policies. So it’s buying good coverage for a year from a community newspaper. Most would agree that paid coverage that features a controlled message is considered advertising.…