In a post titled “A Bookstore Stimulus Package?” in the Freakonomics blog on the New York Times Web site, Stephen J. Dubner highlighted a plea from the president of the Author’s Guild to its members to “mount a book-buying splurge” to support independent bookstores, since they certainly won’t be on the list of bailout recipients. While the automakers have developed and sold products based primarily on immediate profit opportunities and what the market wants, independent bookstores have operated out of a love for their products and what the market needs. What the market needs is fewer cars and more books. But that would require more readers.
I wish there existed strong, consistent support for independent bookstores, or even books. I love books. I have always loved books. Books represent one of my few prized possessions. Besides books, what I want for Christmas is more bookshelves. I often buy books as Christmas and birthday gifts – and just because. And I think there are few more thoughtful gifts than books.

I remember reading Madeline L’engle’s A Wrinkle in Time, the entire Hardy Boys series, The Hobbit, The Lord of the Rings trilogy, The Lion, The Witch and The Wardrobe and the others in the series, over and over and over again.

Anything that encourages reading is a plus in my mind. Oprah and other book clubs are good mass stimulants of reading. The concept of the Kindle is intriguing and I am an early adopter of new technologies that aggregate information and simplify your life, but I don’t think that books can be made more perfect. They may become more accessible with technology, but they do not get better. They are never better as movies or as audiobooks. Every book is different, from the cover to the spine to the text to the paper. I don’t want more space – I want more books. And downloading books from Amazon.com or even Powells.com just does not compare to the bookstore experience.

I hope people turn off the television more often to read. I hope people frequent indie bookstores more often. I hope independent bookstores collaborate with each other and connect more with prospective and current customers to grow the category in their communities. I hope more people give the gift of a book this holiday season.
What independent bookstores should do to thrive is a completely different subject. The only point of this post is to say that, in my mind, bookstores and books – and the ideas contained within them, are far more important than cars. I know why we have to debate saving our car companies. But we should not need to discuss how to save our bookstores.
Want to escape? Read
Want to be someone else? Read
Want to be a great writer? Read.
Want to be a great thinker? Read.
Want to be a great talker? Read.
Want to be a great lover? Read.
Want to be a great leader? Read.