Stryker Orthopaedics retained darbyDarnit to handle media relations in multiple markets including Greater Houston, Beaumont/East Texas, and Ohio and Kentucky. darbyDarnit positioned orthopedic surgeons using Stryker products and the patients benefiting from knee and hip replacement implants and GPS-guided surgical navigation technologies as heroes in newspaper, TV, radio, and digital outlets. The following are some of the PR placements darbyDarnit made possible.
“Knee relief story needs correcting”
The Daily Independent
“Knee relief – custom-made knee replacement seems to make surgery, recovery time quicker”
The Daily Independent
“GPS for surgeons – Knee replacements are more precise with computer-assisted navigation system”
The Elizabethtown News-Enterprise
“Reunited, and it feels so good – Years, miles later, doctor, patient back together”
Beaumont Enterprise
“Physicial discovers new ways to use guided navigation technology”
KUHF Houston Public Radio
“Surgeon defers payoff for knee idea”
Houston Business Journal
“New treatments relieve arthritis pain in knees and hips”
Conroe Courier
“Bionic Boomers – Joint replacement advancements allow baby boomers to reclaim active lifestyles”
The Tomball-Spring Times
“Local surgeon patents less invasive, image guided knee replacement”
1960 Sun
“Doctor has better answer for women’s knee issues”
The Woodlands Villager
“There’s a new way to get new hips”
The Woodlands Villager
Technology helps surgeons navigate the body”
The Woodlands Villager
“New knee replacements designed for women only”
KHOU-TV Channel 11