Cuvée Coffee is a specialty coffee roasting company founded in 1998. Cuveé is known for its direct trade practices, custom-dialed roasts, and for pioneering Nitro Cold Brew. They source their coffee beans from Central America, South America, Africa, and Southeast Asia. Their delicious coffee is sold through their website, subscription services, and retail locations. Cuvée retained darbyDarnit to boost their media presence and storytelling in the Houston and Austin markets, refresh their brand identity and website, and help expand their social media footprint.
Cuvée had multiple employees who, beyond their work for the roastery, also participated in national and international barista competitions and were donned as an “Ultimate Barista.” Competing baristas had to prepare various latte drinks and come up with their own signature espresso drink in an “Iron Chef”-style event judged by international barista champions. In these events, baristas are judged based on taste, technique, and presentation.
The following are some of the media placements darbyDarnit secured for Cuveé.
“Coffee company moving to Spicewood”
Austin Business Journal
“Ultimate Barista – “Houston has one guy that can make art in your cup of joe”
KTRK-TV Channel 13
“Brewing his own business – Spring man turns his love of coffee beans into growing career“
Houston Chronicle
“Coffee quest goes right to the source”
Houston Chronicle
Part I of interview with Mike McKim, CEO of Cuveé Coffee
The BusinessMakers Radio Show
Part II of interview with Mike McKim, CEO of Cuveé Coffee
The BusinessMakers Radio Show
“A whole latte art: Competition barista hot for coffee”
Champions Sun
“Conscious coffee equals quality coffee”
Spring Observer
“Wired”
Cypress Sun
“Grounds for enthusiasm – Mike McKim found he had a lot to learn before he could turn his hobby into a full-time business”
Houston Business Journal
“Coffee business booming in Houston since Port of Houston was named green coffee port”
KUHF Houston Public Radio