“We need to stop interrupting what people are interested in & be what people are interested in.” – Craig Davis, chief creative officer, J. Walter Thompson Worldwide Marketing history is paved with one-way interruptive experiences – also known as outbound marketing:…
So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are…
One of the most frequent questions I get regarding social media strategy when I present at industry events or conferences is “What one piece of social media advice you would give to brands?” And I always give the same answer.…