My first brand bible
In the late ’90s, I read “The 22 Immutable Laws of Branding” by the daughter-father duo, Laura Ries and Al Ries. It was the first and most formative book I read on branding. Soon after, my title changed to Brand Manager — a…
Hate groups co-opted Finland’s brand identity – here’s how the country can reclaim it
Somehow I missed this 2014 Fast Company article about how Finland’s most well known icon, a crowned lion brandishing a sword, was co-opted by an extreme right-wing white nationalist group, despite me being both a Fast Company subscriber, and a…
Keep the Content Beast Fed by Scaling Your Brand Storytelling
Your website, social media presences, and other marketing and communications channels are like teenagers – they’re always hungry. “What’s for breakfast?” “What’s for lunch?” “What’s for dinner?” “I need a snack.” “Where’s the dessert?” You feed them, then they burn…