In the News
I am often contacted by national and trade industry media outlets for comment on issues and trends related to digital marketing, crisis management, public relations. I also have written a number of columns and articles on marketing and communications subjects. Below are links to some of those items:
Media Quotes/References
Digital Marketing in 2012: Predictions from 32 Industry Luminaries (mine is on page 3) – CMO.com
10 Details CMOs Overlook (But Shouldn’t) – CMO.com
Social Media for the Social Good – KUT News (Austin, Texas NPR affiliate)
Where the Geeks are: Dispatches from the Largest SXSW Interactive Ever – AOL Daily Finance
The Case Against Britney – Chicago Sun-Times – the article is no longer available without a paid subscription to access their archives, but in response to a columnist’s question about whether Britney Spears could resurrect her career and personal brand, here is what I said:
“Britney is now the Mike Tyson of the music world. Fans and critics alike will continue to tune in just to see what she does next, most hoping for another train wreck. Thankfully for Britney, the only thing the American public loves more than watching a celebrity self-destruct, is seeing an underdog rise like a phoenix after falling from grace. Britney is still very young. She still may be able to someday shed her current trashy, self-destructive persona, and rebrand herself in a more mature and respectable skin. That of course, would require less skin. And something worth watching and listening to.”
What Color is Apple? – MacNewsWorld
Is “Sicko” Post a Chink in Google’s Armor? – E-Commerce News
Google Takes Issue with “google” – TechNewsWorld
WhiteHouse.gov Seeks Wisdom of Crowd – ECT News Network
Financial Crisis Practice Groups: Smart or Silly? – Texas Lawyer Blog
Give Your Brand a Boost – StepByStepMarketing.com
Featured Facebook Campaigns: Make-A-Wish, TurboTax, Ikea, Orbit Gum and Sheets Energy Strips – InsideFacebook
Everything You Need for a Poker Party, Save a Winning Hand – The New York Times (I successfully pitched this story for my neighbor, who built his own poker shed. Yes, I am sporting my alma mater’s basketball jersey. Yes, I am wearing a visor backwards. Yes, I am holding a cigar. Yes, that is a Miller Lite in front of me. And yes, I took home most of the money on the table.)
Guest Columns/Blog Posts:
“The Hitchhiker’s Guide to Tracking Website Engagement” – Guest blog post on Jay Baer’s ConvinceAndConvert website
Why Conversion is a Better Objective than Traffic Referral – Guest blog post on Beth Kanter’s blog
How Your Facebook Fans are Like Your Wife – Before You Married Her – Guest blog post on Vocus blog
Three Keys – Act Fast to Protect Corporate Reputation in a Crisis – Bylined article in Houston Business Journal
Market Research is Imperative to Strategic Communications – Bylined article in Houston Business Journal
Technology Tears Down Barriers to Create New ‘Virtual’ PR Firms – Bylined article in Houston Business Journal
Valuable Lesson on Internet Use is Taught by Pioneering Grandma – Bylined article in Houston Business Journal
Manage the Rumor Mill – Don’t Let it Manage You – Guest blog post on PRCG Powerlines
Local PR Pro Weighs in on Tiger Woods’ Apology Speech – Column published on WoodlandsOnline.com
Leverage Your Firm’s Charity Dollars – Bylined column in Law Practice Management magazine
Cause Branding – a Strategic Giving Model for Law Firms – Bylined column on the LawMarketing Portal
Outside Agency vs. In-House Technology – Bylined article in Legal Marketing Association’s Strategies newsletter
Needing a New Approach to Media – Bylined article in The NonProfit Times
A New Kind of Power-Broker – Tomball-Spring Times
Bionic Boomers – Tomball-Spring Times
So You Think You’re Ready to Get Married? – Humor article in HTexas magazine
Houston’s Big Fat Greek Race – Humor article in HTexas magazine and Runner Triathlete News
Video
SXSW 2011: Interviewed about social media storytelling with Frank Barry from Blackbaud
