Explorations on brand marketing, digital strategy, and creative storytelling (the snarkiness comes free)


*All opinions are mine, mine, mine and do not necessarily reflect those of my employer. If the jokes are good, they are mine too.

From the category archives:

Uncategorized

How the Make-A-Wish Foundation is Moving From Promotional to Social

June 28, 2011
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I recently penned a guest blog post for Beth Kanter, one of the foremost experts on nonprofit marketing, online and offline, measurement, and social strategies. Below is a note from her that prefaces my guest blog post, and a snippet from my post, along with a link to the full piece. Note from Beth: I’m [...]

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A Cube Is Not A Marketing Strategy

May 24, 2011
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Several years ago, I handled marketing, PR, and business development coaching for a national B2B professional services company. After getting up to speed in the new role, an executive asked me to develop a marketing plan for a local office. I of course asked for the business plan. I knew something was not quite right [...]

Tagged as: business development, chachkies, market research, marketing, PR, promotional products

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How Your Facebook Fans Are Like Your Wife – Before You Married Her

May 11, 2011
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So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are coming. “Why aren’t we getting a lot more sales (or donations)?” “What do we need to [...]

Tagged as: engagement, Facebook, nonprofits, social media, storytelling, website

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A Newbie’s Take on SXSWi

May 6, 2011
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I’ve been meaning to recap my first South By Southwest Interactive experience ever since I got back. But work and life got in the way. So, a month and a half later, hopefully I’ve gained a little more perspective, now that the adrenaline rush has passed and I’ve had a chance to reflect on all [...]

Tagged as: Facebook, Foursquare, Guy Kawasaki, Jay Baer, Make-A-Wish Foundation, South By Southwest, SXSW, SXSW Interactive, The Now Revolution, Twitter, YouTube

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Hurricane Ike – power’s out

September 12, 2008
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Our power went out a little while ago, so the candles are lit. We and our next door neighbors are on a different power grid than the rest of the neighborhood and the other three houses still have power. We usually keep our house pretty cool at night and thankfully Ike is bringing down temps [...]

Tagged as: Blackberry, blogging, hurricane Ike, Uncategorized

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Where do reporters go?

August 8, 2008
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I think that reporters at newspapers and TV stations across the country are disappearing into a wormhole or something. Four reporters at different media outlets expressed interest in the stories I pitched and even highlighted particular days that they were available. When I contacted them to confirm, I didn’t hear back. Now, after multiple follow [...]

Tagged as: media, reporters, Stephen Hawking, TV, Uncategorized, wormhole

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Free Vocus Webinar: 5 key ways to distribute your news

April 16, 2008
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Free Vocus Webinar The 5 Key Ways to Distribute Your News Speakers: Michael Pranikoff, Director, Emerging Media, PR Newswire Michelle Boykins, Director, Media Relations and Marketing, National Crime Prevention Council Date/Time: Tuesday, April 22, 2008, 2:00-3:00 p.m. ET Cost: The webinar is FREE With more avenues of communication than ever before – Web-based, paper-based, snail [...]

Tagged as: communication, marketing, media relations, newsroom, PR, Uncategorized, Vocus

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Republican Debate: Drats, taping stopped

November 28, 2007
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The debate must have run over. My DVR stopped and the debate apparently ran over and i hadn’t set the system to record longer than the two hours. In any case, I doubt this campaign is really going to change the Republican race. I didn’t think Giuliani had a great night, but he held up, [...]

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Republican Debate: What products does Romney use?

November 28, 2007
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Seriously, his hair is wicked awesome.

Tagged as: Uncategorized

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American Debate: Thompson’s style

November 28, 2007
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I no longer think that Fred Thompson was playing a character on Law and Order. I think he was being exactly who he is. Every time he answers a question, he looks like he’s a prosecutor giving a press conference. He sounds like he’s just rattling off information. You just don’t FEEL him like you [...]

Tagged as: Uncategorized

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