From the category archives:

analytics

The Hitchhiker’s Guide to Tracking Website Engagement

July 19, 2011

In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.” Responding to the confusion and backlash of the crowd, [...]

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6 Steps to Create a Website Event Dashboard

June 13, 2011

Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions I do from colleagues or executives. “Did that PR launch drive website visits?” “Did we see an uptick in online revenues after that big TV program aired?” An event dashboard can help you [...]

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