About

darbyDARNIT -

Petri Darby, APR, is the director of brand marketing and digital strategy for the Make-A-Wish Foundation® of America. The darbyDARNIT blog posts are his own musings and perspectives, not those of his employer. Petri loves politics, bacon, and used bookstores. He hates clowns and quitter socks.

Petri Darby has more than 15 years of experience spanning nearly every marketing and communications discipline – public relations and advertising, public affairs and community relations, social media and grassroots organizing, issues/crisis management and copywriting. He has worked on the agency and client sides, in the traditional and non-profit arenas, and has represented companies spanning nearly every industry. Petri is accredited in public relations (APR) by the Public Relations Society of America. He is a member of PRSA Houston, the American Advertising Federation Houston chapter (AAF-Houston), and is on the executive board of Only in Houston.