About

darbyDARNIT – A virtual agency providing custom solutions and better value for clients

Some agencies specialize in public relations. Others tout their creative advertising prowess. Then there are designers with branding experience. Of course, there are the proud, brooding writers. But today, being a specialist in one area is not good enough. Media is converging, consumers interact through various channels, and successful marketing and outreach campaigns often require a multi-disciplinary approach.

Houston-based darbyDARNIT is a creative AND strategic marketing communications shop. We know that with a name like darbyDARNIT, our agency and approach will not appeal to every corporation. And we are fine with that. If you are looking for traditional, conservative, and me-too campaigns, this is not your agency.

We employ a virtual agency model, bringing together tailored teams of seasoned professionals according to each client’s unique needs and audiences. No overhead. No brick-and-mortar walls. No full-time employees. Just pure creative, strategic talent and top-notch service.

For more on the virtual agency model, see the Houston Business Journal article “Technology tears down barriers to create new ‘virtual’ PR firms,” co-written by darbyDARNIT’s chief darn officer, Petri Darby, and DPK Public Relations President, Dan Keeney.

Based in Houston, Texas, darbyDARNIT also has represented clients in Dallas, Austin, San Antonio, and other parts of Texas, as well as Arizona, California, Florida, Kentucky, Ohio, and other areas across the country.

darbyDARNIT is the exclusive Houston PR firm member of the PRConsultants Group, a national association of independent PR firms covering every major market in the United States. The PRConsultants Group network provides darbyDARNIT’s clients with immediate access to communications specialists who can handle media relations, crisis management, events, or strategic marketing programs anywhere in the country. Major corporations, such as Blockbuster, 7-Eleven, and Red Mango, regularly call on the PRConsultants Group to spearhead consumer-focused campaigns and retail promotions.

Big or small. Solo or team. Local or national. Project or campaign. Whatever you need. Whoever you need. Wherever you need it.

darbyDARNIT Leadership

At darbyDARNIT, there is no president, no chief executive officer, no chairman. Such traditional titles, and the weighty aura they convey, have no place here. darbyDARNIT is a different kind of creative marketing and public relations firm. We have a chief darn officer. He is not tall. He prefers clever t-shirts over ties. He loves politics, bacon, and used bookstores. He hates clowns and quitter socks.

Petri Darby has more than 15 years of experience spanning nearly every marketing and communications discipline – public relations and advertising, public affairs and community relations, social media and grassroots organizing, issues/crisis/reputation management and copywriting – and has worked for, or represented, companies across almost every industry. Petri is accredited in public relations (APR) by the Public Relations Society of America, a distinction reserved only for those who have proven their relevant knowledge and expertise before a panel of their public relations peers and through an intensive examination.