Today, CMO.com published a wide-ranging compendium of predictions for digital marketing in 2012 by 32 industry leaders. Scratch that – 31 industry leaders, and me. If you have been reading other digital prediction pieces, some of the prognostications will sound very familiar: the rising tide of mobile and tablets, a heightened focus on big data [...]
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In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.” Responding to the confusion and backlash of the crowd, [...]
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I recently penned a guest blog post for Beth Kanter, one of the foremost experts on nonprofit marketing, online and offline, measurement, and social strategies. Below is a note from her that prefaces my guest blog post, and a snippet from my post, along with a link to the full piece. Note from Beth: I’m [...]
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