Explorations on brand marketing, digital strategy, and creative storytelling (the snarkiness comes free)


*All opinions are mine, mine, mine and do not necessarily reflect those of my employer. If the jokes are good, they are mine too.

Today, CMO.com published a wide-ranging compendium of predictions for digital marketing in 2012 by 32 industry leaders. Scratch that – 31 industry leaders, and me. If you have been reading other digital prediction pieces, some of the prognostications will sound very familiar: the rising tide of mobile and tablets, a heightened focus on big data [...]

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In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.” Responding to the confusion and backlash of the crowd, [...]

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I recently penned a guest blog post for Beth Kanter, one of the foremost experts on nonprofit marketing, online and offline, measurement, and social strategies. Below is a note from her that prefaces my guest blog post, and a snippet from my post, along with a link to the full piece. Note from Beth: I’m [...]

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6 Steps to Create a Website Event Dashboard

June 13, 2011

Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions I do from colleagues or executives. “Did that PR launch drive website visits?” “Did we see an uptick in online revenues after that big TV program aired?” An event dashboard can help you [...]

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A Cube Is Not A Marketing Strategy

May 24, 2011

Several years ago, I handled marketing, PR, and business development coaching for a national B2B professional services company. After getting up to speed in the new role, an executive asked me to develop a marketing plan for a local office. I of course asked for the business plan. I knew something was not quite right [...]

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How Your Facebook Fans Are Like Your Wife – Before You Married Her

May 11, 2011

So a bunch of people have visited your Facebook page. They clicked Like. Now you have a bunch of Facebook Fans. Maybe you’re even getting a bunch of new traffic to your website from Facebook. And now the questions are coming. “Why aren’t we getting a lot more sales (or donations)?” “What do we need to [...]

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Mobile Marketing in 2011 – getting beyond “We need an app!”

May 6, 2011

This blog post highlights mobile questions facing both companies and charities alike. Mobile Apps Everyone wants to talk about mobile apps. Everyone wants an app. Hell, I want an app. Apps are sexy. Unfortunately, app revenue stats are not easy to come by. Seesmic’s founder Loic Le Meur wrote a blog post in 2010 titled [...]

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A Newbie’s Take on SXSWi

May 6, 2011

I’ve been meaning to recap my first South By Southwest Interactive experience ever since I got back. But work and life got in the way. So, a month and a half later, hopefully I’ve gained a little more perspective, now that the adrenaline rush has passed and I’ve had a chance to reflect on all [...]

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On the Eve of SXSW Interactive

March 10, 2011

The next few days, I’m attending South By Southwest (SXSW) Interactive for the first time. From the time I signed up, it was clear this was no ordinary conference or festival. It wouldn’t be fair to call it an event. It’s already been an experience and I haven’t even hit the road yet. SXSW Interactive [...]

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Return to Blogging

March 8, 2011

I started blogging in June 2004, using a Blogspot platform, and continued pretty regularly until the beginning of 2009. That year I left my solo gig and joined a brand marketing and design firm as an equity partner for about four months. During that time, I blogged for that company, leaving my own blog dormant. [...]

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