Wireless Carrier, I was a Loyal Brand Advocate. Now I’m Just a Customer.

May 17, 2012 · 0 comments

in Mobile

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“We are really not seeing any impact from a customer base from that fee, so that was the right thing to do.” That is a quote from the CFO of my wireless carrier in a CNN article today about their new $30 phone upgrade fee. The article was announcing how my wireless carrier also is [...]

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How to Not Earn My Business

April 27, 2012 · 2 comments

in business development,marketing

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The following is an email exchange between me and a mortgage lender. As context, this lender is in Phoenix. I live and work outside of Houston. FROM MISGUIDED MORTGAGE CONSULTANT Dear Petri, I am glad to have the opportunity to keep in touch with you. My goal is to be your trusted advisor and as [...]

Tagged as: sales

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How a business gives you the shirt off their back

April 12, 2012 · 0 comments

in Uncategorized

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My 2-year-old threw up all over my shirt tonight. At a restaurant. Right after the food arrived. Anyone who has a 2-year-old, or has had a 2-year-old knows this is not surprising. What happened after that was. Tonight, we visited a burger joint - Jax Burgers, Fries & Shakes in Magnolia, Texas – that is still pretty [...]

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The big game. The big screen. And the measure of a true coach.

April 12, 2012
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If you had the opportunity to relive one pivotal moment of your life again, would you make a different choice – even if it meant altering the course of your life you lead now? It’s a lasting question that we all face at some point. One that never gets old. It’s the basis for a [...]

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Panels, Promises, and Potshots

March 17, 2012
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This blog post reflects my sentiments, and my sentiments alone. I was one of the panelists for the “What’s so [bleeping] hard about social ROI” session at SXSW Interactive last week that elicited a whole host of tweets, blog posts, and back-and-forth commentary. I decided to take a few days to think things over in [...]

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8 Tips for Getting the Most Out of SXSW 2012

February 20, 2012
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Last year was my first time attending SXSW Interactive. With one year under my belt, I’m by no means an expert – but I learned a ton about how to maximize my time and experiences. And how best to prepare. After reading my good friend Aimee Woodall‘s blog post “SxSW: Amateur Hour is Over,” which [...]

Tagged as: Austin, Austin Convention Center, Austin Texas, blog, social media, South By Southwest, SXSW, SXSW Interactive

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Digital Marketing Predictions for 2012 – 31 industry experts, and one knucklehead, chime in

January 4, 2012
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Today, CMO.com published a wide-ranging compendium of predictions for digital marketing in 2012 by 32 industry leaders. Scratch that – 31 industry leaders, and me. If you have been reading other digital prediction pieces, some of the prognostications will sound very familiar: the rising tide of mobile and tablets, a heightened focus on big data [...]

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The Hitchhiker’s Guide to Tracking Website Engagement

July 19, 2011
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In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations passed before Deep Thought revealed that the answer was “Forty two.” Responding to the confusion and backlash of the crowd, [...]

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How the Make-A-Wish Foundation is Moving From Promotional to Social

June 28, 2011
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I recently penned a guest blog post for Beth Kanter, one of the foremost experts on nonprofit marketing, online and offline, measurement, and social strategies. Below is a note from her that prefaces my guest blog post, and a snippet from my post, along with a link to the full piece. Note from Beth: I’m [...]

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6 Steps to Create a Website Event Dashboard

June 13, 2011
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Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions I do from colleagues or executives. “Did that PR launch drive website visits?” “Did we see an uptick in online revenues after that big TV program aired?” An event dashboard can help you [...]

Tagged as: analytics, blog, campaign tracking, donations, email campaign, event dashboard, Google Analytics, inbound links, metrics, Omniture, sales, social media, website

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