June 28, 2011
I recently penned a guest blog post for Beth Kanter, one of the foremost experts on nonprofit marketing, online and offline, measurement, and social strategies. Below is a note from her that prefaces my guest blog post, and a snippet from my post, along with a link to the full piece. Note from Beth: I’m [...]
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June 13, 2011
Do you know what’s driving spikes in your website traffic? Or increases in website sales or donations? You probably get the same questions I do from colleagues or executives. “Did that PR launch drive website visits?” “Did we see an uptick in online revenues after that big TV program aired?” An event dashboard can help you [...]
Tagged as:
analytics,
blog,
campaign tracking,
donations,
email campaign,
event dashboard,
Google Analytics,
inbound links,
metrics,
Omniture,
sales,
social media,
website
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